Video will make your website come alive! Video is the most powerful digital marketing tool available. Countless studies have demonstrated that the use of video exponentially increases the effectiveness of websites, landing pages, email campaigns, and all other forms of online advertising. Coastal Graphics creates video content that will excite and engage your audience. Don’t get left behind; If you’re not using video as part of your online marketing strategy, your competition will! Actions speak louder than words! Video amplifies the power of your website in several key ways: Video Gets And Holds The Attention Of Visitors Most people have short attention spans. In fact, studies have shown that the majority of website visitors spend just 10 seconds or less on a website before clicking away – unless, of course, they are engaged by something compelling, enjoyable or intrinsically motivating. Obviously, video is considerably more effective toward that end than just plain text and static images. Video Increases Conversion Rates A clear and persuasive call to action is the essential component of any effective online sales vehicle. Video is the best way to direct visitors toward the next step, such as picking up the phone and calling, filling out and submitting a contact form, or clicking a “buy now” button. Video Builds Trust There’s no better way to demonstrate a product, offer testimonials, educate and provide instruction, or evoke an emotional response. Video connects with people on a personal level, and immediately affirms the quality and authenticity of your message. After all, people like to do business with people they know! Video Improves Your Search Engine Ranking Website video is most effective vehicle for content marketing (the strategy of creating and distributing valuable, relevant, and useful content in order to attract and retain customers). In just a few seconds, website video lets you communicate information that has value independent of whatever product, service or topic it was created to explain or support. This will motivate other websites to link to yours. Additionally, website video can be easily redistributed to all of the major social media outlets, thereby growing your web footprint dramatically. Finally, video increases the length of visitor sessions on your website (which is sometimes referred to as the “Stickiness” of your website), which is now an important metric that the Search Engines take into consideration when assigning your page rank. Imagination is limitless, and so are the possibilities! Sometimes, ideas and goals don’t fit neatly into predefined categories. That’s Ok. We’re here to help. Whether you need a straightforward video that will help your website stand out from the competition, or something a bit more unconventional that will demonstrate a product, service or concept, Coastal Graphics will create video for your website that will deliver your message in an effective and memorable way.
