SEO that will multiply your website’s impact! Search Engine Optimization, or SEO for short, is simply the collective term used to describe the strategies, techniques and methodologies used to improve your website’s placement in the results returned by Google, Yahoo, Bing and the other major Search Engines. Obviously, when someone does a search for a word or phrase that’s relevant to your business or organization, you want the link to your website to be displayed near (or at) the top of the listings that the Search Engine finds. Making that happen requires a precise and analytical plan of action based upon your specific needs and expectations. Is your website a needle in a haystack? Coastal Graphics will design and implement an effective SEO strategy for your business or organization based on any or all of the following crucial components of Search Engine Optimization: The quality of your website’s content. Websites with superior content will always have an advantage when it comes to Search Engine ranking. After all, the fundamental business model of Search Engines is to keep users coming back by delivering the best possible search results. Therefore, it’s extremely important for your website to have relevant and useful content. Your website content must also be original, because Search Engines tend to frown on websites with content that has been largely duplicated from another source. Search Engines also tend to favor websites with content that is frequently updated. Finally, it’s important to have the right balance of keywords and phrases present within your website content. The structure of your website’s content. In order for Search Engine “bots” (automated programs that continuously visit and catalogue websites) to be able to accurately read and record your website’s content, your website must be constructed and composed in a technically correct way. In addition to having a valid programming framework, your website must have things like properly placed headings and captions, keyword-rich image and element tags, and correctly formatted links. The mobile-friendliness of your website. In early 2015, Google made the following announcement: “Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” The quality of inbound links to your website. Search Engines presume that inbound links (or “backlinks”, which are other websites that have links pointing to your website) indicate quality content. However, not all inbound links are of equal value. Only inbound links from relevant and popular sources will provide a meaningful SEO benefit. Inbound links must also be in a sincere (or “organic”) context (which means within the actual content of the source page). Search Engines frown upon paid links, and may even penalize your website if they suspect that you’re purchasing inbound links, or are in some other way attempting to covertly influence their analysis of your website. Quality links must be cultivated through a variety of legitimate means including content marketing, value-added marketing, social media promotions, guest posting and online networking. The duration of average visits to your website. Search Engines have ways of knowing how long visitors stay on your website, and they conclude that websites with average longer user sessions must have superior content and are therefore worthy of a higher page rank. There are many to keep visitors on your website for longer periods of time, such as utilizing a more interactive content organization, a more graphical layout, and compelling video presentations. SEO is a complex proposition, and it’s given rise to an entire cottage industry in recent years. Businesses and organizations of all types and sizes are now paying tens of thousands of dollars a year (or more!) in order to ensure that their website is listed ahead of that of their competitors in online search results. However, effective SEO doesn’t have to be a cryptic and expensive endeavor. It simply has to efficiently utilize the essential tactics that the Search Engines themselves openly acknowledge as being the fundamental keys to improving your page rank – and which the SEO services of Coastal Graphics are based on.